Premier Education Institute – 360° Digital Strategy for Student Acquisition
4 mins read
About the Client
They are a premier Indian institution offering education in fashion, design, and media across multiple campuses. They required a digital-first strategy to increase enrollment and lower CPL.
The Challenge
- High cost-per-lead due to scattered campaigns.
- Fragmented nurturing journey between inquiry and application.
- Inadequate mobile experience and regional targeting.
- Weak attribution framework.
Our Solution
RSXigital redesigned their digital acquisition strategy from the ground up.
Tactical Highlights:
- Admissions Calendar Mapping: Mapped paid media bursts to admission cycles.
- Mobile-Optimized LPs: Reduced load times and improved lead form UX.
- Content Marketing: Rolled out creative-focused ads (e.g., fashion reels, design workshop videos) for engagement.
- Retargeting Stack: Re-engaged 30-day non-converted leads via remarketing and email sequences.
Results
- Lead volume increased by 3.2x within 1 admission season.
- CPL reduced by 47% across channels.
- Page engagement improved by 75%.
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