UAE based business setup company – Scaling B2B Leads for Business Setup Services

Primary Services: Paid Media Marketing Automation Sales Enablement

Platforms: Google Ads, LinkedIn, HubSpot

3.4x

Monthly SQLs

+150%

Lead‑to‑SQL Rate

3×

SQL‑to‑Deal Rate

–60%

CPL

About the Client

UAE‑based business setup consultancy that delivers end‑to‑end company formation, tax, legal, and PRO solutions. With ambitions to dominate B2B expansion in the GCC, they needed a predictable pipeline of high‑intent leads—without ballooning costs.

The Challenge

High Cost‑per‑Lead – Generic targeting kept CPL unsustainably high across multiple B2B verticals.
Stalled Lead‑to‑SQL Conversion – Only 30% of marketing leads became sales‑qualified.
Zero Nurture Journey – Prospects went cold between first touch and sales call.
Marketing–Sales Misalignment – KPIs, SLAs, and messaging were inconsistent, hurting close rates.

Our Solution

Geo‑Specific Budget Shifts – Heat‑mapped performance to double spend in high‑ROI regions (UAE, Oman, Egypt, Kuwait).
Behavioral Lead Scoring – Weighted scores for industry, inquiry depth, and engagement history—only “80+” scores routed to sales.
Automated Nurture Workflows – Drip sequences mixing UAE free‑zone guides, cost calculators, and 2‑minute explainer videos.
Sales‑Team Enablement – Live workshops on follow‑up cadence, discovery‑call scripts, and pre‑sales filters; introduced 15‑minute SLA for “hot” scores.